Karel Eloot is a Senior Partner with McKinsey’s Shanghai office where he co-leads the Asia Operations Practice and IoT Venture. He joined McKinsey in 1997, working in the Benelux office before transferring to China in 2006. Earlier in his career, he worked as a steel researcher in Belgium, Germany, the U.S. and Japan, authoring papers for international journals such as ISIJ International (the journal of the Iron and Steel Institute of Japan), Journal de Physique, and the Journal of Magnetism and Magnetic Materials.
His sectors of expertise are: Energy & Materials, High Tech, Automotive and Assembly. His functional expertise is: Industry 4.0, Manufacturing, Purchasing, Supply Chain Management, Product Development, Business Transformation, Go-to-market Strategy.
With a 15-year career in business operation and international marketing management behind him Robin founded Seedlink in 2013, applying his knowledge of, and passion for, linguistic technology, human resources, organizational equality, and diversity. Prior to this he ran publishing and viral marketing for the top grossing mobile game, 调教三国 (Tiao Jiao San Guo). Robin has also held the roles of Executive Producer for Promise Productions and Executive Director of International Publishing for TipCat Games.
Today as founder and CEO of Seedlink, Robin has successfully integrated the best use of multiple technologies, such as AI, NLP and machine learning, with human resource management. Seedlink develops industry-leading technology that helps companies predict employee behavior and hire talent through analyzing natural human language. By building the core values of equality and diversity Robin, aided by his team, is using this pioneering solution to challenge traditional performance assessments and human bias.