We would like to invite you to the marketing seminar, where we will be joined by Fireworks and WebshopinChina, two experts in the field of digital marketing and e-commerce.


Every article, every newspaper, every research indicates the same: China's e-commerce market is booming and will only grow even more in the coming years. Newspaper headlines screaming that golden mountains are waiting for overseas brands in China. Yet, reality shows that most overseas brands are not satisfied with their current performance in China. One of the reasons is the lack of insightful data, which is necessary to make informed decisions. During this seminar, Daphne Tuijn, co-founder of WebshopinChina, will show you how you can use data to improve your performance during every stage of your China e-Commerce journey, from the consideration phase to an actual presence across various e-commerce and social media platforms.

Chenyin Pan, Partner & China Manager of Fireworks, will discuss with you further how companies can learn from tech start-ups in China and how to use the China digital ecosystem to survive in the digital age. In the age of Google and Amazon, or Tencent and Alibaba in China, how does the rise of tech brands bring changes to the luxury and fashion business? Although the setup and service scope in China are more or less unchanged since 1990s, the trend is clear–in order to be successful in China's digital environment, brands need a much closer integration of commerce, marketing, and technology capabilities. What is the breaking point in this new reality? How does the new China digital trend influence businesses in the years to come?


Come join us on November 15th and find out more on this interesting topic.

Speakers

Chenyin Pan

Partner & China Manager at Fireworks

Daphne Tuijn

General Manager at WebshopinChina

Location

TBA
上海, China

See route

Contact us

For additional event or venue information, please send an email to shanghai@bencham.org

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