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Caracter Company, a leading Dutch retail development company, and Design2Gather, an international product design company, will discuss with you the recent trends in retail, design and growth. During this seminar, followed by a hands-on training, you will learn more about how to maximize your return on investment. BenCham Shanghai would like to invite you to join us for this insightful evening.


In this rapidly changing world, it is the survival of the fittest (or of the deepest pockets). For all businesses it is becoming more and more important to target the right shopper (customer), at the right place and time, with the right message, price and promotion. With the right product design, brand language and assortment, through the right channels and retailers businesses can influence their retail growth and profitability. To do so, understanding your business data and targeting your shopper is the key to your success.


Are you acting fast enough to the market? Are you targeting the right shopper? Manufacturers, distributors and retailers - all businesses try to distinguish themselves by design, in order to survive. Unfortunately many of the great ideas do not make it to the end-consumer due to lack of knowledge about the market, shoppers and channels or understanding of the data available in your company.

But what if we told you it's possible to guarantee the next successful product launch? By joining this interactive presentation and hands-on work-shop, Caracter Company and Design2Gather will give you the tools to increase your returns on investment.


Expect to hear more about success, and how it depends on creating value from investments in the new product development life-cycle:

· Shopper value – understand the drivers

· Customer value – satisfying a real need

· Strategic value – alignment

· Business value – creating growth opportunities


This seminar and workshop will give you more insights on how you can achieve a successful product introduction, whilst creating value and maximizing conversion. All the important ingredients of this cocktail will be discussed, and served with exciting examples and insights. You will be wired for success!

Location

Consulate General of the Grand Duchy of Luxembourg
907-908, No. 1788 Nanjing Xi Lu
南京西路1788号,近华山路

Shanghai, China

See route

Contact us

For additional event or venue information, please send an email to shanghai@bencham.org

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